How Executives Use Social Media to Lead

A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but to be active and connected. 2,800 readers of financial publications and 3,600 employees in large companies were surveyed worldwide and in-depth interviews were conducted with more than a dozen leaders and their teams at various companies. 82% of employees said it’s important for business leaders to use social media to communicate about the company’s mission, vision, values86% o...