How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows

Double the output – but lose the human touch? From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional intelligence remain irreplaceable. It’s not all rosy predictions for AI and PR – there are very real challenges of AI adoption and the surprising inertia many in the field are e...