Exploring What the Metaverse Means to Marketing and Communications Strategies

The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand what it is, 70% of Gen Z and Millennials (22-40 year olds) are interested in interacting within it. They’re interested in video games yes but also social interactions and virtual meetups. Many want to visit virtual stores and have brand experiences. What does all this mean for how marketing and communications professionals will adjust their strategies? ...