Building Reputation Capital Before the Crises

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth… Several years of living in a COVID World and the sudden emergence of all those crisis experts has the basics of crisis management drilled into our heads. But one aspect doesn’t get as much hype: The need to build a solid reputation in advance so, like armor, it will protect you when the crisis hits. A new book by TJ Winick dives into this principle. Gues...