Authenticity Isn’t a Buzzword, It’s a Business Model

What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real? In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder. Listen For 6:44 Authenticity: Real or Just a Buzzword? 9:43 The Empathy Wake-Up Call for PR Pros” 10:59 Pitching as ...