Answer Engine Optimization (AEO) is here… is Public Relations Ready?

Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization). Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI...