Africa’s Missing Seat at the Global Public Relations Table

Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms. Despite Africa’s complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context. Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international...