“You could have the best product, book, service, whatever it is, but if you don't talk about it or anything, how will people know to buy it?” Are you tired of obsessing over LinkedIn impressions and likes? In this episode of Startups in Stilettos, hosts Ingrid Zapata Read and Carlyn Bushman sit down with Natasha Walstra, founder of NearPoint Strategies and a social selling coach, to discuss why real business growth happens off the platform. Natasha shares how she transformed LinkedIn from a corporate networking tool into a powerful lead generation engine without resorting to spammy tactics. She breaks down the marketing psychology behind high-converting personal brands and explains why engagement metrics don’t always equal revenue. You’ll learn how to craft a content strategy that attracts ideal clients, nurture genuine relationships, and ultimately convert followers into paying customers, without sounding salesy. What We Talked About: How Natasha Found Her Passion [2:55] How Natasha Finds Her Self-Confidence [10:45] Why is Personal Branding So Important? [18:51] Approach LinkedIn Like You Approach Real Life [28:25] Connect with Natasha: Natasha Walstra on LinkedIn nearpointstrategies.com @nearpoint.strategies on Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | Spotify | iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.
