Are health tech founders building what the market actually needs? At StartUp Health, we see firsthand their biggest challenge: achieving product-market fit. But it’s more than just market alignment. Investor Robert Garber of 7wireVentures calls it “contract-market fit”—proof that people will pay . This week, we talk with Robin Roberts, CEO & Founder of DatosX , a company in the StartUp Health community that is helping digital health startups achieve just that. The Problem: Many early-stage health companies struggle with product-market fit. They may be building amazing technology, but the market isn’t ready. The Solution: DatosX is a two-sided marketplace connecting health tech buyers (like hospitals) with startups. This enables: Pre-validation of purchases by hospitals. Creation of buyable products by startups. The Insight: This unique position gives Roberts a front-row seat to what hospitals really want (hint: it involves physician efficiency) and where startups often miss the mark. The Opportunity: We explore these critical trends and discover the opportunities for savvy startups in 2025. Listen in as Roberts shares his insights on achieving product-market fit and contract-market fit in the digital health space. The Access to Care Moonshot Community is comprised of mission-aligned founders and CEOs collaborating to accelerate breakthroughs to deliver quality care to everyone, regardless of location or income . » Meet the Access to Care Moonshot Community » Join a Health Moonshot Community Are you ready to tell YOUR story? Members of our Health Moonshot Communities are leading startups with breakthrough technology-driven solutions for the world’s biggest health challenges. Exposure in StartUp Health Media to our global audience of investors and partners – including our podcast, newsletters, magazine, and YouTube channel – is a benefit of our Health Moonshot Community Showcase Membership . To schedule a call and see if you qualify to join and increase brand awareness through our multi-media storytelling efforts, submit our three-minute application. If you’re mission-driven, collaborative, and ready to contribute as much as you gain, you might be the perfect fit. » Learn more and apply today . Want more content like this? Sign up for StartUp Health Insider ™ to get funding insights, news, and special updates delivered to your inbox.
