Standing Apart | The Business Differentiation Podcast | Nigel Ridpath

Most businesses say they're different. Very few can explain why that actually matters — or make it stick with the people they're trying to reach. Standing Apart is a fortnightly podcast about business differentiation: what it means to build something genuinely distinctive, how to communicate it clearly, and why so many companies end up competing on price when they don't have to. Host Nigel Ridpath — consultant, author and keynote speaker — brings in guests who've built standout businesses, developed unconventional leadership approaches, or thought seriously about competitive strategy. Each episode includes a main conversation, a Superhero of the Week (a real business or leader doing something worth noticing) and a One Minute Rant on whatever has got Nigel's attention that fortn