Tune in to hear: - Why do overly linear, or bullet-pointy, stories tend to fall short? What are the risks of making your backstory too similar to a resume? - What is the psychological principle “peak-end rule” and how can it be applied to better your backstory? - Why is knowing your audience such an important part of effective storytelling? - Why “time of possession” is so important, especially in discovery meetings - Why is differentiation such an important part of storytelling and how can we stand apart in a field that is getting quite crowded? - Why is simplicity such a powerful tool to channel in storytelling? - What is the “Ikea Effect” and how can a bit of well-placed complexity create more buy in to your backstory? How do you find the sweet spot between simplicity and complexity? https://www.stacyhavener.com https://www.billiondollarbackstory.com Compliance Code: 0036-OAS-1/5/2024
