From our Sponsors at Simmer - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode Jenn Kunz's tweet re Consent Mode Zack Edwards Twitter Myles Younger on IABs shenenigangs IAB's Tweeting re defeating allegations on data breach Simo's article: Consent Granted Reprocesses Previously Denied Hits Connect with Els Aerts Els's Linkedin This podcast is brought to you by Juliana Jackson and Simo Ahava .