Episode Resources: Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases. Latest from Juliana Jackson: Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for success Data Contracts Explained - by Doug Hall and Arman Didandeh Mastering the Art of Adaptability in Marketing and Analytics - article by Juliana Jackson Outsider Thinking in the Age of AI - article by Jason Packer featuring Juliana Jackson Latest from Simo Ahava and Simmer: Sign up for the Simmer newsletter for industry updates and technical marketing news How Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo Ahava JOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben Kqiku Connect with Charles Farina on Twitter or Linkedin The book mentioned in the episode: Code: The Hidden Language of Computer Hardware and Software Tools and vendors mentioned: PiwikPro Amplitude Customer Journey Analytics (Adobe) This podcast is brought to you by Juliana Jackson and Simo Ahava .