What you told us in our 2026 audience survey

Every year we ask you to take part in our Squiz audience survey. 2026 was our biggest response ever, with 7,124 of you taking part.

We pore over your responses and use them to understand how to shape our content and which advertisers to work with. So, as a thank you, we wanted to share some of what we learned and what it means for what we do next.

So in this special episode of Squiz Today, Andrew Williams and Kate Watson share what you told us about who you are, what you value, and what you want more of from us.