How to Spot a Great (or Terrible) Athletic Director in 2026

From Split Zone Duo: College Football Podcast Richard Johnson and Alex Kirshner

Matt Brown joins Richard and Alex for the latest SZD/Extra Points Sports Business Hour. In this episode, the group talks about how the job of an athletic director has changed in the past handful of years:

* The worst athletic director Matt has ever seen

* What used to be the key markers of a good AD?

* How have those traits changed in the 2020s?

* News story reactions: Oliver Luck gets yet another college sports job, and Mississippi is poised to give tax breaks to athletes on NIL deals

Thanks to Matt! You can read him all the time at Extra Points.

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Producer: Anthony Vito

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