Howard Schultz came back as CEO of Starbucks in 2008 to help navigate its turnaround after sales started to slide at a distressing rate, the company's stock price was falling, and the future of Starbucks was at risk. Schultz engineered a remarkable turnaround and in this episode I share twelve big lessons about this turnaround that you can apply in your business, plus six additional lessons that will be helpful to you regardless if you are a brand new entrepreneur or running a multi-million dollar enterprise whose sales and profits have fallen. Don't miss this episode on the mindset and plan required to make a transformation in a business that is struggling.
