SYSK TRENDING - What Makes Someone Credible

Why do you believe some people almost immediately, while others make you skeptical? You might assume credibility comes down to expertise, experience and having the facts on your side. But there is much more going on. Research shows that we respond to subtle signals that can make someone seem more believable — sometimes before we’ve really considered what they’re saying. Even more surprising, some of the things people do to appear credible can actually make them less convincing. And many of the signals that influence us have little to do with the actual message. Understanding this matters more than ever. Every day we have to decide which experts, politicians, salespeople, coworkers, influencers and strangers we should believe — and which ones we shouldn’t. Stephen Martin is a visiting professor of behavioral science at Columbia University and an expert on influence and persuasion. He is co-author of Messengers: Who We Listen To, Who We Don’t, and Why (https://amzn.to/2MDAtej). He joins me to explain the surprisingly subtle characteristics that make people seem credible, why they work on us, and how understanding them can help you become more persuasive — and a little harder to fool. PLEASE SUPPORT OUR SPONSORS MONARCH: Write your own money story with Monarch! Use promo code SYSK at ⁠https://Monarch.com⁠ to get your 1st year of Monarch Core half off at just $50 AQUATRU: Head to ⁠https://AquaTru.com⁠ now and get 20% off your purifier using promo code SYSK AquaTru even comes with a 30-day best-tasting water guarantee or your money back! WAYFAIR: Ready to upgrade your home for way less? Head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Wayfair.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now to shop all things home and get your space ready for less.  QUINCE: Find your next Fall favorites at Quince! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365-day returns. Now available in Canada, too! DELL: Built for those who want better. The Dell XPS, built for you! INDEED: Get a $75 Sponsored Job credit to help get your job the premium status it deserves at ⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/PODCAST⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices