Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like Instagram’s reach decay, TikTok’s For You Page virality triggers, and LinkedIn’s feed saturation for professional content. Lucas brings the journalist’s skepticism, Luna the practitioner’s pragmatism, as they debate whether ‘platform-native’ content really outperforms cross-posted material, and when a brand should diversify beyond one primary channel. The show serves marketing managers, social media strategists, and founders who need to allocate budget and creative effort across these networks — not