Social Media for Social Impact

Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too. Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From viral campaigns that spark conversations worldwide, to small grassroots movements that start with a single post, we’ll dive into what works, what doesn’t, and how use social media as a force for good. Along the way, I’ll be joined by leaders in business, marketing, tech, higher education, and more. We’ll talk about how to measure the ROI of doing good, why purpose is the new brand currency, and how AI is reshaping influence in ways we’re only beginning to underst