Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm.Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel.The organisations seeing the greatest success on LinkedIn have one thing in common.Their Company Page doesn't work alone.They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities.Michelle calls this The Power of Two.Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to:• Build a LinkedIn Company Page that your buyers want to follow.• Activate employees to amplify your brand an