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Smarter Marketer - Podcast | OndaCast

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Smarter Marketer

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Smarter Marketer

ByJames Lawrence

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

108 episodes•0 subscribers•0 Total Listens

Episode Playlist

50 episodes

55. How to Find the Right Agency For Your Business w. Drew McLellan

Jan 30, 2024•—

55. How to Find the Right Agency For Your Business w. Drew McLellan

56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys

Feb 13, 2024•—

56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys

57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah

Feb 27, 2024•—

57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah

58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop

Mar 12, 2024•—

58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop

59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith

Mar 26, 2024•—

59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith

60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt

Apr 9, 2024•—

60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt

61. The Importance of First-Party Data w. David Lawrence

Apr 23, 2024•—

61. The Importance of First-Party Data w. David Lawrence

62. Measuring the Impact of Your Marketing w. Paul Sinkinson

May 7, 2024•—

62. Measuring the Impact of Your Marketing w. Paul Sinkinson

63. Project Management for Marketers w. Gavin Watson

May 21, 2024•—

63. Project Management for Marketers w. Gavin Watson

64. AI in Marketing: Hype vs. Reality w. David Lawrence

Jun 4, 2024•—

64. AI in Marketing: Hype vs. Reality w. David Lawrence

65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin

Jun 18, 2024•—

65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin

66. How To Fix A Failing Campaign w. Sachin Rajah

Jul 2, 2024•—

66. How To Fix A Failing Campaign w. Sachin Rajah

Jul 16, 2024•—

67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah

68. Content Marketing in the Age of AI w. Marcus Sheridan

Jul 30, 2024•—

68. Content Marketing in the Age of AI w. Marcus Sheridan

69. How Marketers Can Run Better Pitches w. Darren Woolley

Aug 13, 2024•—

69. How Marketers Can Run Better Pitches w. Darren Woolley

70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah

Aug 27, 2024•—

70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah

71. Signs Your Agency is the Right or Wrong Fit w. David Lawrence

Sep 10, 2024•—

71. Signs Your Agency is the Right or Wrong Fit w. David Lawrence

72. PR in The Digital Age: From Newsrooms to Influencers w. Andy Scales

Sep 24, 2024•—

72. PR in The Digital Age: From Newsrooms to Influencers w. Andy Scales

73. The Future of SEO: Why Google’s Here to Stay w. Joe Alder

Oct 8, 2024•—

73. The Future of SEO: Why Google’s Here to Stay w. Joe Alder

74. How to Target Your Audience Online w. David Roberts

Oct 22, 2024•—

74. How to Target Your Audience Online w. David Roberts

75. The Future of Experiential Marketing: Trends and Innovations w. Laura Roberts

Nov 5, 2024•—

75. The Future of Experiential Marketing: Trends and Innovations w. Laura Roberts

76. Marketing Metrics That Matter: A Conversation w. Taz Bareham

Nov 19, 2024•—

76. Marketing Metrics That Matter: A Conversation w. Taz Bareham

77. LinkedIn Ads That Work: Expert Tactics w. AJ Wilcox

Dec 3, 2024•—

77. LinkedIn Ads That Work: Expert Tactics w. AJ Wilcox

From the Archives: Career Advice From a Global CMO w. Ryan Bonnici

Dec 17, 2024•—

From the Archives: Career Advice From a Global CMO w. Ryan Bonnici

Dec 31, 2024•—

From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown

78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio

Jan 14, 2025•—

78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio

79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit

Jan 28, 2025•—

79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit

80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King

Feb 11, 2025•—

80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King

81. The Power of Account-Based Marketing w. Paola Piccinno

Feb 25, 2025•—

81. The Power of Account-Based Marketing w. Paola Piccinno

82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin

Mar 11, 2025•—

82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin

83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano

Mar 25, 2025•—

83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano

84. State of the Pitch 2025 w. Darren Woolley

Apr 8, 2025•—

84. State of the Pitch 2025 w. Darren Woolley

85. How to Build Desire in Luxury and Property Markets w. Giverny Reid

Apr 22, 2025•—

85. How to Build Desire in Luxury and Property Markets w. Giverny Reid

86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan

May 6, 2025•—

86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan

87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder

May 20, 2025•—

87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder

88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing

Jun 3, 2025•—

88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing

89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence

Jun 17, 2025•—

89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence

90. Marketing to Gen Z and Gen Alpha w. Katy Richardson

Jul 1, 2025•—

90. Marketing to Gen Z and Gen Alpha w. Katy Richardson

91. The Secret to B2B Marketing: Owning a Perspective w. Alex James

Jul 15, 2025•—

91. The Secret to B2B Marketing: Owning a Perspective w. Alex James

92. Current vs Future Demand: Why Mental Availability Matters w. Nick Palmer

Jul 29, 2025•—

92. Current vs Future Demand: Why Mental Availability Matters w. Nick Palmer

93. Marketing for Turbulent Times - Kantar and the Australian Marketing Landscape

Aug 12, 2025•—

93. Marketing for Turbulent Times - Kantar and the Australian Marketing Landscape

94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex James

Aug 26, 2025•—

94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex James

95. How to Rank in ChatGPT w. Joe Alder

Sep 9, 2025•—

95. How to Rank in ChatGPT w. Joe Alder

96. Buying Outcomes, Not Deliverables: Rethinking Client-Agency Partnerships w. Blair Enns

Sep 23, 2025•—

96. Buying Outcomes, Not Deliverables: Rethinking Client-Agency Partnerships w. Blair Enns

97. Leadership in Marketing: How Today’s Marketing Leaders are Creating Impact w. Emma Logan

Oct 7, 2025•—

97. Leadership in Marketing: How Today’s Marketing Leaders are Creating Impact w. Emma Logan

98. The Growth of Outdoor Media in Australia w. oOH! Media’s Josh Gurgiel

Oct 21, 2025•—

98. The Growth of Outdoor Media in Australia w. oOH! Media’s Josh Gurgiel

99. Why “In-House vs Agency” Misses the Point w. TrinityP3's Darren Woolley

Nov 4, 2025•—

99. Why “In-House vs Agency” Misses the Point w. TrinityP3's Darren Woolley

100. How Attention Is Rewriting the Rules of Advertising w. Amplified's Dr. Karen Nelson-Field

Nov 18, 2025•—

100. How Attention Is Rewriting the Rules of Advertising w. Amplified's Dr. Karen Nelson-Field

101. Attribution Is Breaking: How Marketers Should Rethink Paid Media in 2026 w. Rocket Agency's Adrian Oguz

Dec 2, 2025•—

101. Attribution Is Breaking: How Marketers Should Rethink Paid Media in 2026 w. Rocket Agency's Adrian Oguz

From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Thinkerbell's Dan Monheit

Dec 16, 2025•—

From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Thinkerbell's Dan Monheit

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Waves Explore Library Vibes Podcasts Audiobooks