THIS or THAT? Five choices to make in your marketing and messaging

Text Emily! Seems nowadays everyone’s got an opinion. Some say do this. Others say do that. If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing. It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. So, how do you make sense of all the noise and figure out what THIS or THAT is right for YO...