The Myth of Consistency (three marketing messages giving you the wrong idea)

Text Emily! For as many people as there are out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap. Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?), frequency. This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messa...