How NOT to Grow Your Business: When Doing Everything "Right" Doesn't Work

Text Emily! Even when you do all the “right” things, consistently, for over a decade… there are still no guarantees it's going to "work". In this episode, I’m sharing all the things I’ve done “right”, what actually happened, and the things that worked the entire time while I wasn’t looking at my metrics. There are all sorts of other factors that can propel your business a whole lot more than a shiny marketing plan executed to a T. Consistency, even when perfect, isn’t a su...