Robert Muecke: How Adidas Terrex Is Building Their Trail Running Team (Sunday Conversation)

Robert Muecke is the Global Sports Marketing Director for Adidas Terrex and, until recently, also served as the their Trail Running Team Manager. In this conversation we talk about why Terrex decided to invest so substantially in the trail running space over the last 5-6 years, the trail running team model they are building, how they define value in the athlete-sponsor relationship, what it's like to be a Terrex athlete and more. Deals: For Kodiak Cakes, use code Singletrack15 at c...