Peter Abraham: Athlete Sponsorship, Live Race Coverage, Fan Creation In Trail Running (Sunday Conversation)

Peter Abraham is a content marketing expert who has worked with brands like Nike, ESPN, Red Bull, Lululemon, Hoka NAZ Elite, and the LA Marathon. He joins the Singletrack Podcast to talk about athlete sponsorship, trail running teams, fan creation, live coverage, and event management in the trail running scene. Timestamps: (1:54) - biggest pain points in the athlete-sponsorship landscape(7:48) - examples of athletes that have embraced having a point of view(10:27) - importance of asking...