JT Service | Pro Runner Advice, Dean Karnazes Stories, Trail Running Event Management

JT Service is the Founder of Soul Focus Sports and Run Local Events. In this conversation JT shares some stories from representing Dean Karnazes in the mid 2000s, his philosophy around event management and experiential marketing in the running world, and all sorts of thoughts around media, fandom and growing the trail running community. Timestamps: (3:35) - representing Dean Karnazes(15:45) - the long tail of professional running(23:08) - managing innovation versus tradition in events(36:...