Is UTMB Still a Net Positive for Trail Running? James Elson Weighs In (Sunday Conversation)

In this episode, Centurion Running founder James Elson joins the show to unpack one of the most complex moments in trail running right now. We examine the collapse of high-profile events like Dragon’s Back and what it reveals about the economics of modern race organization - including rising operational costs, participant trends, and why certain race formats may no longer be sustainable. James also shares a behind-the-scenes look at how race directors actually think about pricing, no-show rat...