How David Roche Changed Trail Running YouTube - Jeff Pelletier Explains (Sunday Conversation)

What actually changed with David Roche’s YouTube content and why did it work when so many running vlogs and films don’t? In this episode of the Singletrack Podcast, I’m joined by running filmmaker and YouTube creator Jeff Pelletier for a deep, behind-the-scenes conversation about how trail running content is evolving and what Roche’s Western States series revealed about the platform. We break down why YouTube rewards long-term storytelling over one-off films, how stakes and failure can be m...