Brian Metzler | Trail Running Journalism, Sports Marketing Changes, UTMB Evolution

Brian Metzler is an award-winning sports journalist, writer, and photographer from Boulder, Colorado, who has produced storytelling content for publications like Outside, Trail Runner, Runner’s World, Competitor, and Sports Illustrated, as well as several books, including “Kicksology: The Hype, Science, Culture and Cool of Running Shoes” and “Trail Running Illustrated”. We discuss the value of endurance sports journalism, how sports marketing is changing, creating trail running fans, ...