Behind The Scenes: Mammoth Trail Fest (Tim Tollefson Interview) + Special Guest Lauren Osbourne

This is a two-part episode from conversations recorded at the Running Event in Austin, TX this past November. First, I'm joined by Tim Tollefson who provides a race-directing behind-the-scenes look at the Mammoth Trail Fest. Then I'm joined by Lauren Osbourne who shares lessons learned from building a modern speciality running retail store - Exchange Running Collective - in Nashville, TN. Timestamps: (1:48) - whether trail running events should have points of view(4:51) - the role of brand ...