In this episode of Shopify Happy Hour , host Dan sits down with Nishal Kumar , founder and CEO of No Days Wasted , a science-backed recovery brand helping people enjoy life’s moments—without paying the price the next day. Over a glass of wine (or two), Nishal shares: How a mountain workout routine and social life led to the idea for No Days Wasted The surprising science behind hangovers—and why DHM is key Bootstrapping the brand with a kitchen-made prototype and $30K in Indiegogo pre-orders How early podcast ads on Spittin' Chiclets and Call Her Daddy helped scale DTC sales The shift from single-channel DTC to a full omnichannel strategy including Walmart, Amazon, and TikTok Shop His approach to content, virality, and building a trustworthy brand in a crowded market If you’ve ever wanted to build a brand that bridges health, science, and social life—or you just want to recover better after a big night out—this episode’s for you. Brands mentioned: No Days Wasted Mission Cocktails Michelob Gold Kickstarter Indiegogo Biz Nasty aka Paul Bissonnette Spittin Chiclets Call Her Daddy Bar Stool Sports Walmart GoPuff DoorDash Shoe Dog by Phil Knight 11 Rings: The Soul of Success by Phil Jackson Beck’s Broth Nike Chapters 00:00 Introduction to No Days Wasted 08:52 The Science Behind Recovery Supplements 17:56 From Idea to Market: The Journey of No Days Wasted 20:57 Building Trust Through Brand Quality 21:55 From Kickstarter to Brand Growth 24:38 Leveraging Podcast Advertising for E-commerce 27:34 The Omnichannel Approach to Marketing 31:09 Balancing D2C and Retail Strategies 33:51 Harnessing Organic Social Media for Growth 37:07 Advice for Future Entrepreneurs
