Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. This is a must-listen for tea lovers as she explores: the journey of tea from leaf to cup the health benefits of matcha, and why it's different than other tea one surprising truth about tea most people don't believe using restaurants as a paid-sampling program to grow DTC sales how Shopify saved her business during the COVID-19 pandemic one game-changing business decision Jennifer wish she did earlier why brand storytelling through organic social is a priority Brands and products mentioned during this episode: The Tipping Point by Malcolm Gladwell Fevertree Pluck Tea : use code HAPPYHOUR20 on your first order Timeline: 00:00 Introduction to Pluck Tea and Jennifer Commins 03:07 The Journey of Matcha: From Leaf to Cup 05:59 Understanding Matcha Preparation and Quality 09:02 Health Benefits of Matcha and Green Tea 12:00 The Process of Tea Production 15:07 Tea Brewing Techniques and Best Practices 17:56 The Importance of Tea Bags and Sustainability 21:14 Personal Health and Fitness Journey with 75 Hard 29:25 Embracing the Challenge of 75 Hard 34:17 The Journey to Starting Pluck Tea 43:52 Building a Brand Through Relationships 49:51 Adapting to Change: The Shift to D2C 53:17 Lessons Learned and Future Strategies
