In this episode of Shopify Happy Hour , Dan sits down with Leah Marcus and Yasaman Bakhtiar , the best-friend duo behind Good Girl Snacks , creators of the now-famous Hot Girl Pickles . From launching in public on TikTok to landing Erewhon as a retail partner within a year, Leah and Yasaman share their journey of building a pickle brand that’s bold, crunchy, and anything but traditional. They dive into: How they used TikTok to build a loyal audience (before ever launching the product) Why social media is their most powerful (and free) growth tool Tips for building in public, going viral, and managing content without a big team Balancing best-friend energy with business structure Their advice for new brand owners and how they’d approach hitting 7 figures from scratch Grab a snack (maybe a pickle?) and get ready for a fresh, fun, and insightful conversation with two sharp ladies disrupting the sleepy pickle category. 🥒✨ Brands mentioned during this episode: Good Girl Snacks Erewhon Shoedog by Phil Knight Power of Now by Eckhart Tolle Pistakio Brave Sauce Reformation Chapters 00:00 Welcome to Good Girl Snacks 01:14 The Art of Pickle Tasting 02:45 Flavor Innovations and New Releases 05:10 The Journey of Founders 09:27 Growing in Public: Social Media Strategy 13:35 Consistency and Authenticity in Content Creation 16:28 Roles and Responsibilities of Co-Founders 17:56 Maintaining Friendships in Business 20:04 Retail Success and Market Positioning 22:30 Balancing D2C and Retail Strategies 24:07 The Future of Social Commerce 25:32 Lessons Learned and E-commerce Insights 27:12 The Secret to Crunchy Pickles 28:49 Speed Round: Quick Insights
