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Nir Eyal is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible.

In this episode we will cover:

• Why we are so easily distracted
• What are internal triggers, and how to combat them
• The importance of planning for traction
• How to hack back external triggers
• + much more

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