HubSpot Director Matthew Barby: How To Build an Effective SEO-strategy

Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.

He is also a key note speakers at The Shift, November 7th in Oslo.

In this episode we will discuss:

·        Traffic vs customers

·        What great marketers do

·        What does a good customer acquisition strategy look like?

·        Where companies go wrong

·        Tactic fatigue

·        The importance of data, metrics and attribution

·        How to measure “brand marketing”?

·        Lots of examples

·        Much more

Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.

Get your ticket her!

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