Shallow DeepDive

Shallow DeepDive is a short series from Qualls, an independent Australian creative agency, hosted by Joe Qualls. Each episode takes a deep-ish dive into the shallow world of branding, advertising and creative: the parts of brand, web and advertising worth thinking about twice — positioning and naming, websites and strategy, AI, and the difference between the impressive option and the useful one. No jargon, no hype, no ten-point frameworks. Just plain, considered takes from the studio floor, usually landing on the thing most people skip. Around eight minutes an episode, with new ones as we make them. If you enjoy thinking clearly about brand, advertising and the business of creativity, subscribe and join us.