In this Serious Lady Business conversation, Leslie talks with Kelly Hubbell , founder of Sage Haus , about why “moms need teams too” and how running a household like a business—complete with roles, systems, and support—can reclaim time, reduce burnout, and unlock growth at work and at home. Kelly shares how calculating her own “invisible labor” (about 22 hours/week) led her to hire a house manager/family assistant , then build Sage Haus to help other families do the same through tailored job descriptions, rigorous vetting, and a Home Systems Playbook that documents expectations so support can plug in seamlessly. They normalize household help across budgets, discuss practical first hires (meal prep, laundry, after-school coverage), and show the ripple effects on mental health, relationships, entrepreneurship, and community—framing this not as a luxury, but a high-ROI investment in family well-being. About Our Guest Kelly Hubbell, Founder and CEO of Sage Haus Connect with Kelly on LinkedIn Sage Haus Website Sage Haus on Instagram Sage Haus on LinkedIn Key Takeaways Invisible labor has a real cost: Kelly clocked ~22 extra hours/week managing home—unsustainable without added support. Normalize the role: House managers/family assistants should be as accepted as cleaners or nannies—help at home is smart leadership, not a luxury. Systems make support work: Sage Haus pairs vetted people with a Home Systems Playbook so expectations, routines, and standards are clear and repeatable. S tart small, think ROI: Common first offloads— meal prep, laundry, childcare blocks —buy back hours and energy; treat it like an investment in your family and career. Entrepreneurship benefit is real: Offloading home ops creates capacity to start or scale a business, travel for clients, and be present with kids—without burning out.
