In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss how indie authors can balance the creative work of writing with the ongoing demands of marketing and business management. Other questions include: Is it smart to include QR codes in your e-books and print editions, and what's the best way to use them? How can an author with a traditionally published background reach a wider audience for a self-published book? What's the best way to synchronize publication dates across KDP and IngramSpark? Can IngramSpark produce a book that's already published through Amazon KDP? How should authors handle distribution when a book appears on Amazon through Ingram? What are the pros and cons of outsourcing versus handling all publishing tasks solo? And More! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Hosts Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com . Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website , her podcast , and on Instagram .
