YouTube Just Got Harder, Spotify Still Doesn't Care

You Down With YPP?

Episode Description:

I break down YouTube’s latest changes to its Partner Program, including doubled watch-hour requirements and higher Shorts monetization thresholds ahead of the February 2027 deadline. I also bring in YouTube expert Adam Ivey’s take on why the real story isn’t necessarily the new criteria, and I share my own channel’s numbers so you can set realistic expectations for your own YouTube journey.

Then the AI kids stop by for story time as I take a look at Spotify’s decade-long history of making big podcasting promises—and quietly failing to deliver on them. From a scrapped hosting partnership to a Creator Fund that never paid a cent, there’s plenty to unpack.

Plus, Ray Ortega drops by with the shortest—and most accurate—definition of “podcast” you’ll ever hear.

YouTube Partner Program (YPP) changes, effective February 1, 2027

Watch-hour requirement doubles: 4,000 to 8,000 hours in the past year (new creators only; existing YPP members are grandfathered in)
Shorts monetization threshold doubles: 10 million to 20 million qualified views in 90 days to get in, then a rolling 10 million views every 90 days to maintain earnings
Full monetization tier: 1,000 subscribers, $100 payment threshold
Lower tier (500 subscribers): unlocks YouTube Shopping (affiliate) and channel memberships, requires 3,000 watch hours or 3 million Shorts views

The real story behind the changes

Adam Ivy's stat: 67% of YouTube creators make less than $10,000/year
YouTube's stated pivot: broadening revenue beyond ads, with bonuses for YouTube Shopping, brand-deal incentives, and trend-based earning boosts
YouTube says it expects to pay creators more in 2027 than 2026: money is shifting, not shrinking
Steve Stewart (Podcast Editor Academy): "Don't just sell your audience to sponsors, sell sponsors on how great your audience is"

Is YouTube worth it? The data

Sounds Profitable's Podcast Atlas (slide 23): Clips lead viewers to watch a specific episode (30% often/always, 81% at least sometimes) and to become regular listeners (33% often/always, 84% at least sometimes)
Dave's real channel numbers: 3,523 subscribers, ~$2.49 per 1,000 views, one video with 115 views earned 25 cents
Bottom line: YouTube ad revenue is icing, not cake. Don't budget groceries on it

Spotify: a bedtime story for the AI kids

May 2015: Spotify launches podcasts through a small group of hosting "partners" (Libsyn, Blubrry), framed as a growth opportunity, not monetization
Spotify initially insists on hosting the media files itself rather than letting partners host. Partners build custom engineering to comply, then Spotify reverses course
2019: Spotify buys Anchor for $150 million, turning former hosting partners into competitors overnight, with free hosting
Spotify quietly submits shows to Apple Podcasts under its own account, hiding stats from creators and sparking creator frustration (often aimed at consultants, not Spotify)
2020: Megaphone acquired for $235 million. 2021: Whooshkaa acquired and folded into Megaphone, then shut down
2021: Betty Labs acquired, becomes Greenroom (Spotify's Clubhouse competitor)
2021: "New Era of Podcast Monetization": paid subscriptions, Open Access Platform, Spotify Audience Network announced
Mid-2021: Greenroom launches with a Creator Fund promised for live audio creators. Payment mechanics never disclosed
2021: Music + Talk announced ("play music in your podcast"), restricted to the Spotify app, paying subscribers only, after listening to the full episode
September 2021: Q&A and Polls launch, pitched as "the future of podcasting is interactive"
January 2022: In-house production studio "Studio Four" shut down with layoffs
April 2022: Greenroom rebrands to Spotify Live; Creator Fund confirmed to have never launched, quietly shelved
March 2023: Anchor rebranded to Spotify for Podcasters
April 2023: Spotify Live shut down entirely, two years after the original Greenroom launch
February 2024: Music + Talk and Anchor's recording tools killed; users redirected to Riverside
July 2024: Q&A and Polls shut down, replaced with Comments
Spotify's "walled garden" habits: video and transcripts only available on Spotify, resistance to RSS since it sends listeners off-platform
2026: Skip Ahead ad-skipping button testing begins, available only to Premium subscribers, while advertisers still pay for the ad
Audiobooks added, bundled with music, resulting in lower royalty payments to musicians

What it actually takes to make money on Spotify

1,000 Spotify audience members (last 30 days)
2,000 Spotify hours consumed (last 30 days)
At least 3 published episodes
Free alternatives exist too: Buzzsprout (90 days free), RSS.com, Red Circle

Also in this episode:

Ray Ortega's shortest definition of a podcast: "An RSS feed with audio or video content"
Dave will be at the Empowered Podcasting Conference. Say hello if you see him

Links:

Podnews (the definitive investigative piece): https://podnews.net/update/greenroom-creator-fund-mirage

Hollywood Reporter (original confirmation): https://www.hollywoodreporter.com/business/digital/spotify-greenroom-creator-fund-live-audio-1235132234/

TechCrunch (Spotify's official statement): https://techcrunch.com/?p=2302547

Tubefilter (stock price angle): https://www.tubefilter.com/2022/04/19/meta-live-audio-rooms-spotify-green-ro

Spotify's own support doc: https://support.spotify.com/al/creators/article/understanding-skip-ahead-button/

Podnews (the deepest industry-side reporting): https://podnews.net/article/spotify-threat-ad-skipping

Hollywood Reporter (advertiser reaction): https://www.hollywoodreporter.com/business/digital/spotify-new-ad-skipping-feature-1236670480/

Forbes (scale/downloads context): https://www.forbes.com/sites/gabrielalinzainescu/2026/08/10/spotify-tests-ad-skip-button-that-could-upend-podcast-advertising/

Variety (original 2024 reclassification): https://variety.com/2024/digital/news/spotify-music-audiobook-bundle-lower-royalty-for-songwriters-1235974942/

Music Tech (MLC lawsuit filed): https://musictech.com/news/industry/spotify-royalties-lawsuit-audiobook-bundling/

Music Business Worldwide ($3.1bn NMPA projection): https://www.musicbusinessworldwide.com/nmpa-says-spotify-bundling-move-could-cost-music-publishers-3-1bn-through-2032/

Music Business Worldwide (lawsuit dismissed): https://www.musicbusinessworldwide.com/spotify-wins-audiobook-bundling-lawsuit-as-court-dismisses-legal-action-brought-by-the-mlc/

Variety (ruling coverage w/ judge's quote): https://variety.com/2025/music/news/spotify-wins-lawsuit-bundling-royalties-1236289823/

Time (FTC complaint, $150M NMPA estimate): https://time.com/6988114/spotify-songwriters-ftc-complaint-royalties-audiobooks-bundle/

Digital Music News: https://www.digitalmusicnews.com/2024/02/09/spotify-is-shutting-down-music-talk-music

Podbean blog, on the March 2023 rebrand: https://blog.podbean.com/anchor-vs-podbean-podcast-hosting-alternative/

TechCrunch, shutdown of Spotify Live: https://techcrunch.com/2023/04/03/spotify-is-shutting-down-its-live-audio-app-spotify-live/

Hollywood Reporter, Creator Fund never launched: https://www.hollywoodreporter.com/business/digital/spotify-greenroom-creator-fund-live-audio-1235132234/

Variety: https://variety.com/2021/digital/news/spotify-acquires-whooshkaa-podcast-1235135217

EIN Presswire (official press release text): https://www.einpresswire.com/article/558559979/spotify-announces-acquisition-of-podcast-technology-platform-whooshkaa

Spotify Newsroom, original launch: https://newsroom.spotify.com/2021-09-30/podcasts-get-interactive-with-new-qa-and-polls-features/

MIDiA Research, on the Comments replacement: https://www.midiaresearch.com/blog/why-comments-on-spotify-podcasts-are-more-about-youtube-than-community

Spotify Newsroom, "New Era of Podcast Monetization": https://newsroom.spotify.com/2021-04-27/spotify-ushers-in-new-era-of-podcast-monetization-with-new-tools-for-all-creators/

PhoneArena, Substack/Open Access Platform coverage: https://www.phonearena.com/news/spotify-substack-partnership_id157238

Podnews, "Breaking: Spotify buys Gimlet... and Anchor": https://podnews.net/update/spotify-gimlet-anchor

Nieman Lab, "Anchor too?": https://www.niemanlab.org/2019/02/anchor-too-with-a-second-big-acquisition-spotify-shows-its-serious-about-podcasts-as-both-producer-and-platform/

Music Business Worldwide, exact deal figures ($154M Anchor): https://www.musicbusinessworldwide.com/spotify-has-acquired-three-podcast-companies-this-year-total-cost-404m/

Forbes, Hot Pod/Ashley Carman quote on Spotify vs. YouTube: https://www.forbes.com/sites/johanmoreno/2022/02/18/spotify-acquired-two-major-podcast-technology-companies-youtube-should-be-concerned/

TechRadar (skips even Spotify's own promo messaging): https://www.techradar.com/audio/spotify/spotify-quietly-added-a-button-to-skip-ads-in-podcasts-except-for-its-own-promotional-content-and-its-sparked-widespread-concern-for-the-future-of-podcasting

Research Links

Mentioned in this episode:

What Does Worry Free Podcasting Look Like?

It means not having to worry about buying the wrong equipment. It means not worrying about wasting your money - you can cancel anytime during your first 30 days and get your money back. It means getting one-on-one coaching with a TEACHER who wants you to learn and grow and not upsell you on 20 more products. You can do this. I help podcasters. It's what I do, and I can't wait to see what we do together.

School of Podcasting

Live Appearances

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Where Will I Be?

Podpage Email Alerts

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Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why? Does the size of your audience matter? Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)