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Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent Apple announcement about HLS video, shared my NRB event experience, and got into some real stats and stories about YouTube and podcasting.
This episode uses chapters to enable you to jump to the most important parts for you.
Key Topics Covered:
My Takeaways:
You don't have to do video if you don't want to. Video can help with discovery, but the audio side offers significantly more opportunity—sometimes a 15x larger audience! Also, while YouTube provides community and powerful analytics, the algorithm and monetization risks are real. The new Apple HLS video support is mostly about helping advertisers, not creators, and comes with new costs.
Resources & Links Mentioned:
Other Tools Mentioned:
Final Thoughts:
If you want to do video, go ahead—but know the realities and risks. Don't let anyone (especially YouTube or Spotify) pressure you into it unless it suits your content and goals. And keep in mind, when Apple rolls out its new features, it’s likely to come with extra charges, so stay informed!
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Mentioned in this episode:
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