Jamie Salter | How He Built a $40B Brand Empire With Reebok, Champion & Forever 21

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Jamie Salter is the founder and chairman of Authentic Brands Group, the global brand platform behind Reebok, Champion, Forever 21, Quiksilver and partnerships with names like Shaquille O’Neal, David Beckham and Kevin Hart.

In this episode, Jamie breaks down how he went from a childhood paper route and the snowboard business to building one of the largest brand licensing companies in the world.

He shares how Authentic evaluates acquisitions, what gives a struggling brand a “heartbeat,” why global expansion matters, and how licensing can unlock growth without owning every part of the supply chain.

Jamie also talks about working alongside his four sons, partnering with major personal brands, the rise of creator-driven commerce, financial discipline, and why organization has been one of the biggest advantages of his career.

Follow Jamie Salter:
Instagram: https://www.instagram.com/jamiejsalter/
LinkedIn: https://www.linkedin.com/in/jamie-salter-04a08933/

Learn more about Authentic Brands Group:
Website: https://corporate.authentic.com/
Instagram: https://www.instagram.com/authentic/

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