Think Bigger: How Researchers Can Use their Books to Make Real Breakthroughs

Avi and Gita Manaktala discuss how researchers should approach the book publishing process, including determining whether research should be published as an article or book, how to make an impact on the acquisitions editors, the significance of the editorial process, and the importance and function of an 'author platform' to spread your book. Gita also shares how the move to Open Access is impacting the book publishing space and MIT's program to offer OA for new scholarly books. Finally, we discuss what can be done to increase diversity among authors and readers of academic works. Avi Staiman is the founder and CEO of Academic Language Experts