How Did Academic Monograph Publishing Evolve into the Field of Intellectual Trade Books?

Chris Hart, Director of Sales and Marketing, and Kim Walker, Director of Trade Publishing at Manchester University Press join Avi to discuss how MUP and other university publishers have changed their model over the last decade and put a major focus on trade publishing over the classic niche academic monograph. We also discuss how being the only academic publisher in Northern England forms a big part of the identity and content published by the press. Avi Staiman is the founder and CEO of Academic Language Experts.