In this episode of Say Yes to Holiness, host Christina Semmens speaks with Brooke Joiner, co-founder and CEO of Catholic Owned, a platform dedicated to connecting Catholic consumers with businesses that align with their faith. Brooke shares her journey of conversion to Catholicism, the inspiration behind launching Catholic Owned, and the importance of supporting fellow Catholics through intentional spending. The conversation explores the challenges and rewards of building a faith-based business, the significance of spiritual practices, and the future initiatives of Catholic Owned, including the Eastertide shopping guide. Takeaways Brooke Joyner is a convert to Catholicism and co-founder of Catholic Owned. The mission of Catholic Owned is to connect Catholic consumers with businesses that share their values. Brooke's journey involved a significant pilgrimage that inspired the launch of Catholic Owned. The platform started as a digital magazine to test the market for Catholic businesses. Vetting businesses involves adherence to the Magisterium and personal faith practices of owners. Spending money wisely can support Catholic families and communities. Users can nominate businesses to be included in the Catholic Owned network. The Eastertide shopping guide offers curated gifts for various occasions. Catholic Owned aims to build a new Catholic economy by fostering community support. Brooke emphasizes the importance of spiritual practices in her work. Sound Bites "We need to do something better." "If we can't even help our own people, what are we doing?" "Our dollars have power." "You can nominate businesses that you know of in your area." "The Eastertide shopping guide is a curated collection." "We are seeing that Catholics really care about this." "It's a very long game." "We are building the new Catholic economy." Chapters 00:00 Introduction to Catholic Owned and Its Mission 03:11 Brooke Joyner's Journey to Catholic Owned 05:52 The Birth of Catholic Owned 09:14 Pilgrimage and Inspiration 12:08 Launching the Digital Magazine 14:59 Vetting Catholic Businesses 18:08 The Importance of Spending Wisely 21:05 Nominate and Expand the Network 24:00 Eastertide Shopping Guide Overview 26:47 Future Initiatives and Growth Plans 29:59 Challenges and Rewards of the Journey 33:11 Spiritual Practices and Their Impact 35:58 Final Thoughts and Call to Action For more information about Brooke and Catholic Owned, go to: https://catholicowned.com/introduction
