In this week's episode of The Work, Greg kicks things off with a whirlwind recap of his quick trip up to Minnesota to see family — freezing temps, snow everywhere, and a reminder of how weird it feels spending Christmas somewhere without a white blanket on the ground. Meanwhile, I held things down in Arkansas with a weekend full of farm work, heavy lifting, and the kind of soreness you don't fully feel until the next morning. We also dive into sleep optimization — grounding sheets, cool-sleeping mattress toppers, and the little tweaks that keep recovery on point. One of the big highlights this week: White Chocolate Peppermint Keto Brick is officially live. This flavor hasn't released in years and instantly reminded both of us why it's a favorite — smooth, minty, refreshing, and dangerously easy to stockpile. Once this batch is gone, it's gone for a long while. We also talk about rolling out our new backend software system that updates inventory in real time. Translation: keep an eye on your restock notifications… some flavors might pop back up the moment we produce them. Then we get into a deeper discussion about the nutrition space — the noise, the negativity, and the influencers who build their platforms by tearing others down. We break down why we stay focused on positive, educational, sustainable messaging and why creativity and authenticity always beat reaction-based content. To wrap things up, we run through details on our upcoming Mud Run Meat-Up & Retreat happening Feb 27–Mar 1 near Austin, Texas. A small group, big steak dinners, an epic Tough Mudder run, and guest speaker Dr. Jaime Seeman — it's shaping up to be an unforgettable weekend. White Chocolate Peppermint Bricks are live, the holidays are coming quick, and January's World Carnivore Month is right around the corner. Hit play, enjoy the episode, and thanks for being part of the journey. Greg Mahler is also a lifetime natural bodybuilder, and can be followed on Instagram https://www.instagram.com/ketogreg80/ Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2 Get Keto Brick: https://www.ketobrick.com/ Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ
