Optimal Posting Times 🕐 5am-8am and 5pm-11pm are the best times to post on social media, as people are in a high receptive state and more likely to engage positively with content during these morning and evening hours. 🏢 8am-5pm is the worst time to post on social media, with a dramatic drop in positivity around 2-4pm , as people's moods and sentiment tend to be negative during this workday period. Research Methodology 🔬 The Linguistic Inquiry and Word Count (LIWC) tool analyzed 500 million tweets from 2.4 million users in 84 countries over 2 years to determine tweet sentiment during different time slots . Sentiment Analysis Results 📊 Sentiment analysis of tweets revealed two positive periods ( 5am-8am and 5pm-11pm ) when people are more likely to engage positively, and a negative period ( 8am-5pm ) when moods tend to be lower. 📉 People's moods and sentiment tend to be positive in the morning and evening , but negative during the workday period, with a significant decline in positivity around 2-4pm .
