Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking. It's how to show up when people ask ChatGPT for recommendations instead of Googling. In this conversation, Rowan Cheung (@ rowancheung ) sat down with HubSpot Founder & CTO Dharmesh Shah (@ dharmesh ) to unpack: AEO (Answer Engine Optimization): SEO for the AI era How to structure content to get cited in AI answers The hidden risk of low-quality AI content Effectively using AI agents as teammates The coming “AI App Store” for agents __ Join our daily AI newsletter: https://www.therundown.ai/subscribe Learn AI hands-on with our AI University: https://rundown.ai/ai-university/
