The Week of March 29 | Deep Fakes Are Spreading Putting Creator And Brand Safety At Risk

Takeaways

• Google is losing ground to Instagram and TikTok in local search, particularly among Gen Z users.
• Amazon has partnered with Mr. Beast for a reality competition series on Prime Video.
• Snapchat has launched sponsored AR filters as a new ad option.
• The rise of deepfakes poses risks to creator and brand safety.
• Women's basketball is gaining popularity, as evidenced by the sellout of ad inventory for the Women's Final Four and Championship games.

Chapters

00:00 Introduction and Discussion of Recent Events

07:45 Google Losing Ground to Instagram and TikTok in Local Search

15:39 Amazon Partners with Mr. Beast for Reality Competition Series

23:13 Deepfakes and Brand Safety

28:20 Women's Final Four and Championship Games Sell Out Ad Inventory

31:20 Promotion of MacFox Bikes

33:17 Conclusion and Closing Remarks

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