The Week of January 06, 2023 Marketing and Business News: DIY or DRY January? Martha Stewart takes on challenge with Tito’s Handmade Vodka

Key points from the episode:

• Small talk
  • Why Martha Stewart Is Using Tito's to Clean Her Home This January (03:05)
    https://www.lbbonline.com/news/martha-stewart-takes-on-the-diy-january-challenge-for-titos-handmade-vodka
  • Outer Banks February 23, 3rd season release (04:46)
  • The Radical Formula (07:15)
    
• Radnews
  • Last week - Jen Gottlieb named as #2 entrepreneur in the World by Maxim magazine, PR Expert (02:00)
  • Grant and Elena Cardone - 10X Alignment (07:53)
• Sponsors:
  • VAYCAY - best quality CBD in the country https://takeavaycay.com/ (09:03)
  • Branded Bills: Beanies and a holiday gift guide
    • RADCAST20 = 20% off on the entire purchase
• Social Media News
  • TikTok begins rolling out the ability for creators to restrict videos to adult viewers (10:50)
    https://techcrunch.com/2023/01/03/tiktok-ability-creators-restrict-videos-adult-viewers/
  • Amazon is working on a standalone app for sports content, new report claims (13:28)
    https://techcrunch.com/2022/12/28/amazon-standalone-app-watching-sports-content-report-claims/
    
• Marketing News
  • Chipotle targets Gen Z with wellness Snapchat Lens, menu items (17:26)
    https://www.marketingdive.com/news/chipotle-gen-z-wellness-snapchat-lens-new-year/639497/
  • Netflix to End Password Sharing Beginning 2023 (20:26)
    https://hypebeast.com/2022/12/netflix-end-password-sharing-2023-news-info
  • Elon Musk Is the First Person to Ever Lose $200 Billion USD After becoming the second person ever to amass a fortune of over $200 billion USD in 2021 (22:25)
    https://hypebeast.com/2023/1/elon-musk-tesla-spacex-twitter-ceo-first-person-to-ever-lose-200-billion-usd-report
  • How Levi's is tapping into Tiktok, conscious consumerism and live shopping trends (24:32)
    https://adage.com/article/podcast-marketers-brief/how-levis-tapping-tiktok-conscious-consumerism-and-live-shopping-trends/2461701
  • Planet Fitness Promotes Big E in New Year's push (28:00)
    https://adage.com/article/marketing-news-strategy/planet-fitness-new-years-ad-focus-energy/2460626

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